Lookbox Living Issue #56
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I.D.I.D

Established: 2016

Profile image, from left: David Tan and Wynn Neo, founders and Directors
Location: Peranakan Place at Joo Chiat.

Design philosophy:
I believe strongly that all design must have a purpose. Great design is not only aesthetically pleasing, but also communicates obvious function, and is creative and innovative. It’s a timeless master art piece that influences the way people use space.

Design approach:
Be creative and innovative at all the times. Think outside the box always! Milton Glaser, the legendary graphic designer who made some of the world’s most recognisable logos and graphic art, once said: “There are three responses to a piece of design — yes, no and WOW! Wow is the one to aim for.”

Inspiration:
I get inspired by everything – from everyday objects and little details to travel.

Greatest enjoyment as a designer:
Designing! I like the creative process, as well as the development process, which involves brainstorming for ideas with the clients and getting to know them.

“Understanding each client’s objectives, culture, personality and values is critical to achieving excellence in interior design. A great design influences the way people use space, by creating environments that are both accessible and adaptable and that provoke inspiration and connection.” – Wynn Neo, Director

wynn@idid.sg / (65) 63861445 / (65) 6386 1449 /
www.idid.sg / 82 Joo Chiat Place Singapore 427799

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