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Asialand ID

Established: 2008

Asialand ID Profile

Profile image: Jordan Chan, Senior Project Manager; Ron Leow, Director; Norman Lim, Partner; Yy Lim, Senior Interior Designer
Location: Norman Lim’s house. In all the residential properties that Asialand ID builds or designs, the designers treat each as if it were their own home. The high level of commitment and effort that was put into creating Norman’s home was no different from the others.

What is your firm’s design identity?
Asialand ID focuses on function and feasibility. Every design must serve its function and long-term feasibility.

What makes your firm and its work unique?
Our firm focuses on the process of the work rather than the final outcome.

What constitutes a purposeful space?
It has to satisfy the design brief, function, cost and lifestyle of the occupants.

What is your best design advice?
The design and costs have to reach a sensible balance, and we as designers have the responsibility to ensure this.


“It’s far more important to pay closer attention to the design journey than the final outcome.”
– Ron Leow, Managing Director and Co-founder

Asialand ID logo / (65) 6752 8005 / (65) 6752 8015 / / 7030 Ang Mo Kio Avenue 5, 
#02-03 Northstar @ AMK, 
Singapore 569880

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