Rebranding of Besglas Singapore

For years, Besglas Singapore has been a trusted name for quality doors and modular wardrobe and organisation system. To keep up with the times, the company has undergone a rebranding exercise that will propel the business into the future.This complete makeover includes the official launch of the stylish Ximula All-Black series, which exudes classiness and stylish designs in a complete package that can be utilised in any room of your home.The launch event also marked the collaboration between Besglas Singapore and design firm MOMO + Partners, who worked closely with the Besglas team to come up with an eye-catching installation.The setup is meant to mimic a mock house made of plywood. From the living room to the bedroom to the kitchen, the designers wanted to recreate an entire home using black plywood with white “chalk” outlines. This “mock house” showcases the hybrid nature of the Ximula system, and how it can be easily integrated into any room of the house. Whether it’s a console shelf in the living room, a display cabinet in the kitchen or the wardrobe in the bedroom, Besglas Singapore and MOMO + Partners managed to fully present the versatility and functionality of the Ximula modular system. From now until 31 October 2012, visit Park Mall to take a look at the installation, and see how the Ximula system can be incorporated into your own home.

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