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Shop for local design brands at a new virtual store

Flaunt is a new e-marketplace on that offers a curated collection of furniture and furnishing products by Singapore-based designers and brands. Check them out.

Text Janice Seow

Now you can shop for your favourite local brands easily with the help for Flaunt, a new e-store that’s managed by Singapore Furniture Industries Council (SFIC) and powered Lazada and 99%.

You can browse a total of 13-design-led Singapore labels and companies, including Commune, Scene Shang, Desinere, Danovel, Jottergoods, 11H, Suncoast Sitra and more.


“As a marketplace backed by SFIC, we want to see Flaunt grow to be the place for consumers to easily seek out trustworthy Singapore-based furniture and furnishings companies,” says SFIC’s President, Mark Yong.


For the first time, Studio Norm will be making their lifestyle products and furniture from their in-house label normform available to local customers through this site. Studio Norm creates bespoke furniture and designs for the hotel industry, and this is now the chance for consumers to create the ‘hotel experience’ right in their own homes.

Visit Flaunt at Lazada


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