5 great reasons to visit Singapore Indesign 2017

The annual Singapore Indesign, or #SGID17, is just around the corner, so here’s what you can look forward to at the highly anticipated one-day design event!

  • 5 great reasons to visit Singapore Indesign 2017

Text by Louisa Clare Lim

Design enthusiasts, both stylish individuals and industry insiders, have already marked their calendars in anticipation of Singapore Indesign, a.k.a #SGID17. Held every year, it’s the original event that celebrates good design and innovative processes. It involves people who think outside the box, products that effortlessly redefine the way we live and work, and insightful exchanges on the issues surrounding design today.

So if you want to get in on the action, save the date 7 October 2017 and join us there. Not only does an interactive and immersive experience await, you stand to win really amazing prizes!

Here are some of the highlights.


#1 Big and stylish wins worth $15,000

 lp patera

– Patera pendant lamp, from Louis Poulsen

Value: S$1,215

How to win: Snap a photo of yourself inside the Louis Poulsen, Cosentino, W. Atelier or Sam & Sara showroom, with a copy of Lookbox Living magazine. Post the picture on your Instagram account and hashtag #SGID17 and #lookboxliving, and tag @lookbox_living. Remember to follow @lookbox_living as well. Most creative photo wins!

molteni chair copy

Molteni & C D154.2 armchair by Gio Ponti, from P5

Value: S$7,638

How to win: Best Instagram photo of the day hashtagged #SGID17 will be chosen. The more you post about #SGID17, the higher your chance is to bring this chair home. So simple!

fri easy chair 2

Fritz Hansen Fri easy chair, from W. Atelier

Value: S$5,020

How to win: Visit all 8 venues and get your passes scanned! One lucky design afficionado who completes the #SGID17 design itinerary will get to bring home this chair.


#2 Curated Space – lots of design inspiration and Instagrammable spaces

This is a specially designed space to inspire and amuse design lovers! See visually arresting installations and interesting products from Wilkhahn, EDL, Luxxbox and lots more, as well as gain insights from industry professionals at the talks.


lp yuh

#3 Café Louis – A pop-up cafe at Louis Poulsen

Start the day with breakfast at the exclusive Café Louis, before leaving your mark on the Louis Poulsen freestyle wall. Plus there’s an Instagram contest to capture the best Hygge moment, for a chance to win the Danish brand’s iconic Yuh lamp!



#4 Hermes Through The Walls exhibition

If you’ve wondered what it would be like to live inside an Hermes boutique, surrounded by the brand’s signature leather, eye-popping prints, handcrafted wood and fine porcelains, be the first to experience Through The Walls. This world-first exhibition of Hermes’ diverse home collection, including furniture, wallpaper and even lighting, transforms the Hermes Liat Towers boutique into a whimsical world of curated dioramas with different effects at each turn. This fascinating exhibition runs from 7 October to 29 October.


#5 W. Atelier: Shopping deals and fun activities

If you’re looking to redecorate, enjoy a special #SGID17 promotion on Fritz Hansen’s Objects collection of home accessories, Dr. Vranjes’ home fragrances, selected Toto products and more at W. Atelier. Besides lifestyle workshops and demos, there’s also a Snap & Win contest happening!



Date: 7 October 2017

Time: 10am – 7pm

Location: Bras Basah & River Valley – Curated Space, W Atelier, Sam & Sara, P5, Janus et Cie, Louis Poulsen, Kreon, Cosentino.

Our hop-on, hop-off buses will operate during these hours and allow you to travel around and between precincts with ease. The buses will come around every 15-20 minutes. So start wherever you like and head off from there! Or use the station-less bicycles with special codes provided by our Mobility Partner oBike to get around at your own pace.


Find out more about Singapore Indesign here. Registration is free!


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