Each year, Ikea’s catalogues are sent to homes around Singapore, inspiring homeowners with clever room ideas and styling options. The newly launched 2014 Ikea Catalogue not only follows in the same footstep, it also raises the bar with additional features that make shopping a breeze.
The theme for 2014 is to ‘Make Space Better’. The Swedish retailer wants to hep you to enhance your space so you can focus on what maters most – being together with family and friends. Accompanying the physical catalogue is the Ikea Catalogue App, which transforms the experience of your design journey with interactive digital features.
With the Ikea Catalogue App, you can explore a room setting in 360- or 180 degrees. You can even use the augmented reality function to place life-size, 3D images of furniture in your room to see how they fit.
Along with the catalogue, Ikea also unveiled new collections that will add a bit of sophistication to an urban home. The Stockholm collection comprises of a series of contemporary pieces that merges classic Scandinavian design with the flair and grace of the 50s and 60s.
