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Joey Khu ID

Established: 2014

Joey Khu ID_Profile

Profile image; Joey Khu, Founder
Location: A Citygate condominium project. Like all of Joey Khu ID’s designs, this apartment bears the studio’s signature aesthetic – the use of handsome and luxe material palette, alongside quirky objects and statement artwork.

What is your firm’s design identity?
We believe that simplicity is the ultimate form of sophistication. We love pure forms, lines, and introducing sophisticated touches in a contemporary way.

What makes your firm and its work unique?
Each project is consistently refined with close attention to detail and quality of work. We create timeless designs with our signature style.

What are your areas of expertise?
We are great at space planning and particularly meticulous in interior styling and decorating. From colour scheme to furniture selection, from decorative objects to lighting plan, we put a lot of effort into all aspects of our design, as we believe that every detail comes together to create a cohesive and spectacular design.

What constitutes a meaningful space?
It doesn’t have to be exaggerated or extravagant. Subtle details can speak volumes.

What is your best design advice?
A designer’s goal has to be to dig below the surface, uncover that emotional resistance, and work hard to address it. Always start at the end with the story you want to tell.


Joey Khu ID logo / (65) 6440 7920 / (65) 6440 7924 / / 1 Jalan Pisang, #02-01, Singapore 199069

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