Intheory Design

Our story:
Intheory Design was born from a desire to break free from the one-size-fits-all approach in interior design. In an interior landscape where many ideas start to feel repetitive, we focus on creating spaces that reflect individuality and personal expression. Our team of designers are empowered to explore new ideas and push boundaries, turning each project into something truly original.

Where we shine:
Creativity is fluid, never bound by a single style. Our designs evolve, shaping spaces as unique and memorable as the people they serve. Experience drives our process – not convention. While trends come and go, we remain committed to timeless principles, crafting spaces that endure.

Company milestones:
Despite being a young firm, Intheory Design has already made its mark. Established in July 2022, we launched our first showroom just a year later in July 2023. In November that same year, our work was recognised with an honorary mention at the SIDA Awards, and in 2024, we received an IDEA Award. With the opening of a second showroom in 2025, we continue to expand our presence and push creative boundaries.