The exhibition Project Vitra – Design, Architecture, Communications (1950-2017) at the National Design Centre offers a stunning look at the Swiss furniture brand’s diverse cultural and design activities.
9 July 2018
Singapore is the first country in Asia to get the opportunity to know Vitra better. From 11 June to 13 July, the National Design Centre (NDC) plays host to Project Vitra – Design, Architecture, Communications (1950-2017). The exhibition offers an overview of the Vitra universe and offers insights into the company’s history, from its humble origin of Vitra as a shopfitting company (The name Vitra is derived from the word ‘vitrine’) in 1957 to one of the most important players in the modern history of design with a campus that is on the must-visit lists of designers and design lovers worldwide.
Project Vitra debuted at Vitra Campus Fire Station in Weil-am-Rhein, Germany last year. The exhibition is an expanded version of an earlier presentation at the Philadelphia Museum of Art in 2014. The presentation at NDC kick-starts the Project Vitra global tour.
“In its 80 years, Vitra has worked with some of the biggest names in design to push the boundaries of what they do. This showcase is an excellent opportunity for design lovers to understand and appreciate the design processes behind these collaborations,” said Mark Wee, Executive Director of the DesignSingapore Council.
The Vitra Project at NDC is structured according to thematic categories that include architecture, communication, concepts (home, office public, retail), classic products, contemporary design, Vitra Edition, Vitra Design Museum and Vitra Schaudepot. Stories are told via a mix of products, objects, archival documentation, models and films, strategically arranged in elevated platforms painted white.
Project Vitra – Design, Architecture, Communications (1950-2017) at NDC runs until 13 July 2018.
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