Lookbox Living Issue #56
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Lookbox Magazine

D’ Initial Concept

Established: 2011

Profile image: Pea Chong, Creative Director
Location: Quayside Isle, Sentosa. “I like coming here during the afternoon to be outdoors, as I’m otherwise always indoors. It’s also a soothing and quiet environment,” says Pea on one of her go-to places for inspiration.

Design philosophy:
Other than creating a visually beautiful space, I want to design functionally to suit the client’s lifestyle and character, too.

Design approach:
We like to keep changing and trying new materials and concepts. But recently we like incorporating gold tones for a younger, but nevertheless, elegant look.

Greatest enjoyment as a designer:
Interacting with all sorts of clients, and the chance to explore
more unique and different concepts!

“Good workmanship and quality is very important; this is something
that we take pride in.” – Pea Chong, Creative Director

pea@dinitialconcept.com / (65) 6348 8982 / (65) 6610 2396 /
www.dinitialconcept.com / 366A Tanjong Katong Road Singapore 437124

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