Lookbox Living Issue #61
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D’ Initial Concept

Established: 2011

D' Initial Concept

Profile image: Pea Chong, Creative Director
Location: Verde Light’s showroom. Pea has a thing for unconventional designs and appreciates the eclectic style, which is very much evident in this lighting showroom. “Also, I feel lighting is one of the most important aspects in interior design, as it creates a certain ambience in a space and is able to highlight specific details of a space,” she adds.

Design philosophy:
Just like a dressmaker, our designs are tailor-made according to a client’s character, lifestyle and personality. This is one of the reasons why we don’t have a signature aesthetic because we have to be flexible enough to meet client expectations and requirements.

We find inspiration from local and international magazines. Sometimes it’s the material or colour from an automobile magazine, for instance, which inspires us. So we don’t limit ourselves to architecture and interior design magazines only. We also find that sketching our designs on paper helps, as the design ideas most often evolve into something new and different.

Passion for design:
Sometimes, we might not have executed a particular style or concept a client asked for. But we’re always ready to take on new challenges by first doing extensive research. We believe that learning is an ongoing process and we learn something new from our clients as well.

“To do something that’s been done before is easy.
But to innovate a simple idea requires creative prowess.”
– Pea Chong, Creative Director

pea@dinitialconcept.com / (65) 6348 8982 / (65) 6610 2396 /
www.dinitialconcept.com / 1 Tampines North Drive 1, #01-30 T-Space, Singapore 528229

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