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D’ Initial Concept

Established: 2011

Pea Chong of D' Initial Concept

Profile image: Pea Chong, Creative Director
Location: D’ Initial Concept’s showroom. The way the showroom has been designed makes Pea and her team feel like they have been transported out of Singapore. She adds: “Being here is like experiencing love at first sight every day. The designs and colour schemes are all out of the ordinary.” With a working environment like this, it’s easy to see why the team can stay here all day.

What is your firm’s design identity?
D’ Initial Concept consists of a a group of youngsters with lots of passion in making dream homes a reality. Thus, we dare to try different things and we’re always learning to counter the ever-changing world and technologies.

What makes your firm and its work unique?
Other than being passionate in what we do, we work with integrity and compassion. We also advise and sell selected paintings and accessories to our clients, so they don’t have to spend countless hours shopping for the right pieces.

What constitutes a meaningful space?
A meaningful space should be one’s safe haven; a space that brings comfort and contentment, and elicits emotions.

“Do not look for a beautiful place. Make a place beautiful so it reflects your personality and lifestyle.”
– Pea Chong, Creative Director

D' Initial Concept logo / (65) 6348 8982 / (65) 6610 2396 / / 1 Tampines North Drive 1, #01-30 T-Space, Singapore 528229

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