Established: 2011
Profile image: Pea Chong, Creative Director
Location: D’ Initial Concept’s showroom.
The way the showroom has been designed makes Pea and her team feel like they have been transported out of Singapore. She adds: “Being here is like experiencing love at first sight every day. The designs and colour schemes are all out of the ordinary.” With a working environment like this, it’s easy to see why the team can stay here all day.
What is your firm’s design identity?
D’ Initial Concept consists of a a group of youngsters with lots of passion in making dream homes a reality. Thus, we dare to try different things and we’re always learning to counter the ever-changing world and technologies.
What makes your firm and its work unique?
Other than being passionate in what we do, we work with integrity and compassion. We also advise and sell selected paintings and accessories to our clients, so they don’t have to spend countless hours shopping for the right pieces.
What constitutes a meaningful space?
A meaningful space should be one’s safe haven; a space that brings comfort and contentment, and elicits emotions.
“Do not look for a beautiful place. Make a place beautiful so it reflects your personality and lifestyle.”
– Pea Chong, Creative Director
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D’ Initial Concept shows how to use vivid paint colours to create bold looks in any interior.
The Victorian aesthetic is given a fresh, modern update in this monochrome HDB flat by D’ Initial Concept.
D’ Initial Concept gives this ordinary HDB flat the five-star treatment by conceptualising a modern contemporary style with a well-appointed material palette.
In this two-storey condominium unit, its supposed design flaw became a design asset with the clever intervention of D’ Initial Concept.
With its new makeover, this 3-bedder bears a timeless and contemporary design with a dose of classic English influences.
In celebration of International Women’s Day, here are some décor ideas to add feminine touches to any space.
With the help of D’ Initial Concept, a couple’s dream of an unconventional home comes true.
HDB bathrooms that don’t look HDB! We pick six very different bathroom looks you can try.
We bring you seven wardrobe design ideas for every type of home and taste.
This humble HDB flat shows that you don’t need a huge space to live glamourously. The designer from D’ Initial Concept, who is also the homeowner, has always liked furniture pieces with a historical charm. His impressive collection of furniture has been put to good effect with his home’s well-curated style.
This home for a young family of three by D’ Initial Concept employs a masculine colour scheme and geometric design elements.
It’s no secret; space planning is considered the foundation of good interiors. D’ Initial Concept walks us through this crucial exercise.
D’ Initial Concept designed a modern family home in calming, neutral hues that spell luxury.
By rethinking the original floor plan to conceptualise rooms with a better spatial flow, the designers from D’ Initial Concept have created the perfect home for a family of four.
Drawing inspiration from colonial English influences, designer Ashley Loh from D’ Initial Concept has created a space that is both stylish and practical for the homeowner and his mother.
The young owners of this 5-room BTO flat desired a home where they could relax, entertain and work, and the design team from D’ Initial Concept gave them exactly that.
The D’ Initial designers replicated the beauty and sophistication of the colonial English style in this 3-bedroom apartment for a family of four.
The designers from D’ Initial Concept incorporated the treasure trove of art pieces collected by the married couple living in this 4-room condominium apartment to create a gallery-like abode.
In this compact one-bedder apartment for two, the designers from D’ Initial Concept shows how living in a tiny space doesn’t mean you have to compromise on style or much-needed storage.
While keeping to sound designs might make more sense for a household with children, the owner of this condominium unit decided to take a chance with the industrial style
Inspired by elegant hotel suites, this kid-friendly executive condo apartment exudes luxe charm
Everything looks better with a touch of colour and this couldn’t be truer for this DBSS flat where D’ Initial Concept linked colourful palettes with a simple Scandinavian-styled backdrop
Forget white and try on pretty pastels in your home for a similar effect
In this 2-bedroom condo apartment at the Tree House, the design team from D’ Initial Concept wanted to cultivate an easygoing vibe with a Scandinavian twist
Here in Singapore, living in a studio apartment comes with a slew of challenges. For example, how do you maintain the essential areas for everyday living without cramping the space?
D’ Initial Concept revamps a bungalow and gives its a fresh, new lease of life
