Established: 2011
Profile image: Pea Chong, Creative Director
Location: Quayside Isle, Sentosa.
“I like coming here during the afternoon to be outdoors, as I’m otherwise always indoors. It’s also a soothing and quiet environment,” says Pea on one of her go-to places for inspiration.
Design philosophy:
Other than creating a visually beautiful space, I want to design functionally to suit the client’s lifestyle and character, too.
Design approach:
We like to keep changing and trying new materials and concepts. But recently we like incorporating gold tones for a younger, but nevertheless, elegant look.
Greatest enjoyment as a designer:
Interacting with all sorts of clients, and the chance to explore
more unique and different concepts!
“Good workmanship and quality is very important; this is something
that we take pride in.” – Pea Chong, Creative Director
Timeless and sophisticated, D’ Initial Concept created a family home that lasts a lifetime.
HDB bathrooms that don’t look HDB! We pick six very different bathroom looks you can try.
We bring you seven wardrobe design ideas for every type of home and taste.
This humble HDB flat shows that you don’t need a huge space to live glamourously. The designer from D’ Initial Concept, who is also the homeowner, has always liked furniture pieces with a historical charm. His impressive collection of furniture has been put to good effect with his home’s well-curated style.
This home for a young family of three by D’ Initial Concept employs a masculine colour scheme and geometric design elements.
It’s no secret; space planning is considered the foundation of good interiors. D’ Initial Concept walks us through this crucial exercise.
D’ Initial Concept designed a modern family home in calming, neutral hues that spell luxury.
By rethinking the original floor plan to conceptualise rooms with a better spatial flow, the designers from D’ Initial Concept have created the perfect home for a family of four.
Drawing inspiration from colonial English influences, designer Ashley Loh from D’ Initial Concept has created a space that is both stylish and practical for the homeowner and his mother.
The young owners of this 5-room BTO flat desired a home where they could relax, entertain and work, and the design team from D’ Initial Concept gave them exactly that.
The D’ Initial designers replicated the beauty and sophistication of the colonial English style in this 3-bedroom apartment for a family of four.
The designers from D’ Initial Concept incorporated the treasure trove of art pieces collected by the married couple living in this 4-room condominium apartment to create a gallery-like abode.
In this compact one-bedder apartment for two, the designers from D’ Initial Concept shows how living in a tiny space doesn’t mean you have to compromise on style or much-needed storage.
While keeping to sound designs might make more sense for a household with children, the owner of this condominium unit decided to take a chance with the industrial style
Inspired by elegant hotel suites, this kid-friendly executive condo apartment exudes luxe charm
Everything looks better with a touch of colour and this couldn’t be truer for this DBSS flat where D’ Initial Concept linked colourful palettes with a simple Scandinavian-styled backdrop
Forget white and try on pretty pastels in your home for a similar effect
In this 2-bedroom condo apartment at the Tree House, the design team from D’ Initial Concept wanted to cultivate an easygoing vibe with a Scandinavian twist
Here in Singapore, living in a studio apartment comes with a slew of challenges. For example, how do you maintain the essential areas for everyday living without cramping the space?
D’ Initial Concept revamps a bungalow and gives its a fresh, new lease of life
